A family gathered around a pink table playing a board game at Hector's Tacos while eating chips and salsa

Photo Credit: Genny Moller

Hector’s Tacos

Scope:

Branding | Website Development | Illustrations | Mural Design + Installment

Behind the brand

A scratch-made Tex-Mex destination for Olympia locals, homesick Texans, and anyone who knows that the best food doesn't need to be fancy. Family recipes, high-quality ingredients, walk-up windows, and a crew that genuinely loves what they do — because happy humans and connected communities start with really good tacos.

Illustration of a tortilla cowboy holding a lasso that's going around a taco cowboy
Community text around an agave illustration
An illustration of a taco man with arms and cowboyboots
Quality Food going around illustration of longhorn skull
Superior Service going around decorative starburst illustration
Humor + Fun going around an illustration of a guitar
Pattern of taco illustrations with longhorn skull, cacti, and the hector's logo
3 colorful paper coffee cups with the Hectors Logo
6 different versions of the "stay golden y'all" mural text

the Final result