Hi, I’m Sarah!

House of Someday is my one-woman brand identity studio based in the Pacific Northwest. Creative Director, brand strategist, illustrator, muralist, and person who will absolutely have opinions about your typography.

With 18+ years of experience, I specialize in brands that feel intentional, distinct, and genuinely yours. My clients include restaurants, breweries, spas, ice cream shops, and environmental nonprofits. The work ranges from full brand builds to murals on verrrry large walls.

Good design works for everyone, which is why accessibility is baked into every project from the start, not tacked on at the end. I bring a background in UX and front-end development to the brand work, which means your visual identity isn't just beautiful. It's built to actually function in the world.

The approach is simple: listen first, design second. Every project starts with understanding who you are, who you're talking to, and what you actually need ☻