Hello!
Before we touch a single color, font, or flourish, I want to understand your business the way you do. There are no wrong answers here, and you do not need to write essays. A few honest sentences will always beat a polished paragraph. Skip anything that does not apply, and ramble freely on the ones that light you up.
Let's Work Together
Name:
What is your business name?
What is the meaning behind the name?
Why do you want a new logo + branding?
What do you want your new branding to accomplish?
What is your brand's core values and philosophies?
What type of industry does your business belong to?
Who is your ideal audience?
Try to get specific! Are they a certain age or demographic?
What adjectives describe them?
Where do they shop?
Who are some of your competitors?
This allows me to dig deeper into your industry so I can create a unique visual identity that sets you apart from your competitors. Your brand is special, and I want to keep it that way!
What sets your business apart from your competitors?
What are a few big goals you have for your business? How do you think your business will grow in the future?
Where will your new logo/branding primarily be used?
Examples: Web, packaging, print collateral, merchandise, other?
How do you prefer the layout of your logo to be worded or written out?
ex: Bee & Bumble (Design Studio underneath) vs Bee&Bumble
Do you have a tagline?
If so, would you like it stated alongside your logo?
Do you have any color preferences, or existing brand colors that need to stay?
On the flip side, do you have any colors that you don't want to see anywhere near your beautiful new branding?
What 3 brands do you love and why?
Try to think about why you love them - do they make you feel happy? Are they whimsical and carefree - Or are they minimal and elegant? Think about this in relation to your own business, not just brands that you personally love. We want to make sure your new visual identity represents your business and not just your personal style - although these can be one in the same!
Do you have a typography preference?
ex: script, bold, modern, light, hand-drawn (you can also include any typefaces you would like to avoid)
Are there any areas of your current branding (if applicable) that you want to keep?
Anything else you want to tell me?
Any additional details or creative considerations? I want to make sure we're on the same page throughout the entire collaborative process!